3 Steps to Designing a Purposeful Business As a Creative
Updated: Aug 1
What does it mean to design a purposeful business?
When we started Style Sense, we had no idea what direction we wanted to take our new venture. We explored various concepts: teaching people how to style, managing stylists, and recently, pivoting to a space that allows us to work with creatives worldwide.
Style Sense for Creatives was designed as a need for us to help creatives find their place in this complex world. Creatives are indecisive; we change careers like we change our shoes, and traditional business platforms don't always interest us. Our brains are multi-faceted, and we require non-traditional approaches. So, we wanted to show people that anything is possible when you have suitable systems in place and surround yourself with a community that supports you.
We realized that mentoring stylists was not the only thing we were placed on this earth to do. We wanted to mentor stylists, photographers, image consultants. And anyone looking to pursue their creative hobby as a career while earning the money they deserve.
As founders, we finally had our aha moment, and for once, we knew it and felt that our company was growing in a purposeful direction. It's ok to be unsure when designing or launching anything. The goal is to try, make mistakes unapologetically but, most notably, to learn from them.
So you might be asking yourself, how do I design a purposeful business too?
We'll first you must find your purpose.
To Find Your Purpose:
Do not let yourself be driven by others' influences or opinions.
You must recognize your strengths and unique skills to show up as authentic no matter what.
Most importantly, don’t spend your life trying to be good at something you really suck at. This can lead to a depressive state, where you find yourself constantly questioning your worth.
Actions You Can Take Today
If you're struggling with creating a company that is aligned with your vision and goals, then we encourage you to do the following:
1. Identify the skills you find essential to completing the daily tasks in your dream business.
2. Highlight your top strengths and weaknesses. If you are unsure, ask a friend or family member.
3. Learn to delegate tasks/duties that you are terrible at when appropriate.
Are you considering quitting your day job to pursue your passion?
Not everyone should quit their day job. But if you've been bitten by the entrepreneurial bug and are thinking about leaving, you should read this first.