How to Turn Your Passion into a Business
Updated: Jul 4
For most of us, it's not a question of "if" we'll start our own business, but "when."
We've all been there: We have a dream to live a creative life and make a living out of it. But then life happens, and we get busy and tired and just not as passionate about the things we love.
And then one day, you wake up and realize that you're making excuses for why you can't pursue your dreams anymore—and that's when you know it's time to take action.
That's what happened with me and my business partner. When we both lost our jobs in the same month, I knew it was time to stop making excuses for myself and finally get to work on my dream.
But starting a business isn't easy! There are so many questions that need answers: What kind of business should I start? How much does this cost? Who will buy from me? What if no one buys from me?
I'm here today to tell you that all these worries are normal—and they're totally normal! But don't let them hold you back from pursuing your passion because there is always something new around the corner waiting for you.
And through self-belief, and intentional work you too can one day turn your passion/hobby into a profitable business, here are some ways you can get started now:
Get clear about your purpose and your "why."
There will be days when you don’t feel like going to work. So, this is why it better be worth it. Otherwise, you won't have a business that you like for too long.
Understand the market and client base.
Just because it’s a good idea does not mean it’s a good season. Listen to what people have to say and the conversations around your idea. Your customers will tell you what they need and your intuition will guide you. It takes time to get it right. So be patient.
Take advantage of free resources.
Whether you have lots of money or no money, it doesn’t matter. We started Style Sense with little to no money. If you're seeking free legal representation visit American Bar Association. There are tons of attornies in each state willing to take on Probono work for a good cause. Also, visit the Small Business Association for additional assistance. Attend free events to build a community within a niche that you're interested in. Great businesses are built with intention.